Tea Mail – December 2005

Seven Cups Dear Seven Cups Tea Club Members,

Hi Everyone,

As we roll towards the end of the year, We want to thank you all for your business this year. It has been a good year for us, and we hope that it has been for you as well. We made three trips to China this year, and were able to open an office in China, a real milestone for us. We are a very small company with two goals that shape everything that we do. We want to find the best tea available and provide the best information about tea and tea culture that we can find. I many ways we are a company focused on research.

We are learning all the time. We are sorry that there is a such a lag time between when we find a piece of information and when we can get it on-line. We have learned how to update content directly ourselves on-line this year. There are also teas that we are still looking for for our selection that we don’t already carry. There are over 50,000 producers in China, but with the help of other Chinese tea masters that are friends, we are navigating through the labyrinth, and we are also working on translations that we think will be interesting to you. Just for your information, when we buy tea we buy the best grade of tea available on two levels. The very best of the very best, and the very best grade of ‘drink everyday tea’. Of course there are other grades that are lower, many of which we could make a better margin on, and a lot of people would not be able to tell much of a difference. But we want to be in business for a long time and great tea is always be hard to get. Being devoted to quality is the only thing that we believe secures us a place in the exploding tea market. There seems to be hundreds of new tea business’ opening every month. We are also very aware how sophisticated our customers are, and we very much appreciate your experience with tea and all of the support we receive from you. We have received lots of email and have talked with a lot of you on the phone, or seen you at tea shows, or in the intimacy of our tea house. What a joy it is to get to know you better. It completes the circle for us, and we always carry your feedback to China with us. It is also a thrill for the people that produce the tea to hear that foreigners love their tea, and a pleasant surprise to most.

All of us at Sevencups/Green Dragon Enterprises, Zhuping, Keiko, Josh, Julian, Ellen, Angel Bob, Tim, (in America) and Lina and Leo in China, wish you and your families the very best in this family season.

– Austin