Austin Hodge
I started Seven Cups in 2002.
The success of Seven Cups fine tea over the last couple of decades for the large part can be attributed to “direct sourcing.” It is one of our core values. For us, it gives us the ability to focus on quality. For the tea maker, there is direct exposure to the market. For the… // MORE
This new year is the year of the water tiger. It will be a year full of challenges and changes that will take courage, curiosity, spontaneity to solve. That sounds pretty good to me. It also marks twenty years that Seven Cups Tea has been in business, twenty-one years if you count the year I… // MORE
With the holidays’ approach, I’m filled with sadness that our teahouse continues to be closed for service. It looks as if that may be the case for the rest of the year. The first year we were open was also challenging, but December filled us with hope for the future.
Chinese black tea spread to every continent around the world to become the most popular beverage next to water before it was noticed by Chinese tea drinkers. It was always considered damaged tea until the 21st-century tea renaissance. Chinese are drinking black tea for the first time. The quality of the tea being produced now… // MORE
The best of the Chinese green teas have arrived in Tucson. Spring is always an exciting time for us. We love green tea, and as a category, it is our best seller. Along with our green tea, our best yellow and white teas are also arriving. This year has given us a chance to validate… // MORE
Trade War With China From the beginning of American history China has been an important trading partner. One of the causes of the American Revolution was the monopoly of the East India Company that made it illegal for us to trade with China directly. Tea was the key element in that trade, helping to make… // MORE
Puer tea, a 21st century phenomenon, is going to take a big hit in 2019. Climate change has had a direct impact on the quantity and quality of puer tea. 2019 has been especially bad.
Shi Feng Long Jing Spring teas arriving brings a lot of joy to our little warehouse in the desert. It is bittersweet this year because of the passing of Weng Shang Yi, the maker of our Shifeng Longjing. He lived to be 90 years old. He started making Longjing when he was fourteen, 1943. During… // MORE
After 17 years of bringing specialty tea to Tucson from China, I am amazed to still be here sitting at my desk at Seven Cups. It’s been a while now since I have written a blog post, and remarkably I have not been fired. The new year is upon us, and having recently… // MORE
Where the Indentation in a Puer Cake Comes From This brief under-two-minute educational video is packed with information. If you’ve ever wondered how puer tea cakes are made or just where that funny indentation comes from, then take a couple minutes to watch this video. The video takes off from the point where mao cha… // MORE
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Paradoxically, taste is both the least important and most important elementwhen it comes to establishing the quality of a specialty tea. Taste is the least important element in that taste is, after all, dependent on the individual. What tastes bad to some tastes good to others.
Tea Aroma as a Standard for Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on tea color as a… // MORE
Tea Color as a Standard for Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post, the impact the percentage… // MORE
The Percentage of Moisture Remaining as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on how… // MORE
Processing as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on the tea master as… // MORE
Tea Maker as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on the impact of the… // MORE
Tea Cultivar as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on the impact of the… // MORE
Harvest Date as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on how the environmental conditions… // MORE
The Origin as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post, on plucking and leaf… // MORE
Plucking and Leaf Uniformity as a Standard of Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post, on how the… // MORE
The Leaf As a Standard for Specialty Tea The first element in evaluating quality in specialty tea is the finished tea leaf. The examination of the leaf tells many stories. With few exceptions, a well-processed tea leaf should be completely intact, unbroken, pristine, with wulongs being one of the exceptions. This element is the first to… // MORE
The Tea Industry and its Misuse of the Term “Quality Tea” There is no definition for specialty tea. The dictionary defines specialty as “ a product of a special kind or of special excellence”. The tea industry uses the word as a descriptor for tea that has no relationship to quality. The tea industry uses… // MORE
Assam is the tea-growing region that can best benefit from establishing quality standards. Known as the world’s largest tea producing region for its commodity tea, it may be hard to imagine that Assam is capable of making some of the best tea in the world.
Standards for excellence would give tea makers a goal to shoot for while giving buyers and consumers the tools to determine whether or not makers had reached that goal.
‘Specialty Tea.’ must be defined to establish value and give meaning to the term.
Speciality Tea has never been defined nor have standards for quality ever been established. Now’s the time to do it.
A Major Error In The Reporting of Longjing Prices and What the Real Prices Were in 2014. Every year there is much talk about the price of Longjing, 2014 being no exception. Most of the talk is hype, reporting the extraordinary prices that some Chinese businessman or government official has spent for Longjing. However, these… // MORE
Doughnuts are the type of pastry that seem daunting, but are in fact fairly easy to make. They do take time, however; this is a recipe that is easiest when started the night before, because the separate components need time to rest in the refrigerator. Brioche is a buttery, slightly sweet yeast dough that yields… // MORE
Earl Grey Tea Origins Tea is the most commonly consumed beverage in the world, and in the western hemisphere, the majority of the tea enjoyed is black tea. Perhaps the most popular and recognizable variation is Earl Grey tea, a slightly smokey blend infused with the essence of bergamot orange rind, probably in an attempt to… // MORE