This year’s tea tour marks 11 years of Seven Cups providing professional-level education on the ground in China. Every year is different, and every detail gets planned by our own Zhuping Hodge. So, after months of planning, it’s exciting to see the trip take off. 2018’s tea tour has just passed its first leg, traveling… // MORE
Where the Indentation in a Puer Cake Comes From This brief under-two-minute educational video is packed with information. If you’ve ever wondered how puer tea cakes are made or just where that funny indentation comes from, then take a couple minutes to watch this video. The video takes off from the point where mao cha… // MORE
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Paradoxically, taste is both the least important and most important elementwhen it comes to establishing the quality of a specialty tea. Taste is the least important element in that taste is, after all, dependent on the individual. What tastes bad to some tastes good to others.
Tea Aroma as a Standard for Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on tea color as a… // MORE
Tea Color as a Standard for Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post, the impact the percentage… // MORE
The Percentage of Moisture Remaining as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on how… // MORE
Processing as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on the tea master as… // MORE
Tea Maker as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on the impact of the… // MORE
Tea Cultivar as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on the impact of the… // MORE
Harvest Date as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post on how the environmental conditions… // MORE
The Origin as a Standard For Specialty Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post, on plucking and leaf… // MORE
Plucking and Leaf Uniformity as a Standard of Tea This post is part of a continuing series of writings by Seven Cups founder, Austin Hodge, for the International Specialty Tea Association. The aim of this series is to detail twelve elements that can be used to authenticate and value specialty tea. The previous post, on how the… // MORE
The Leaf As a Standard for Specialty Tea The first element in evaluating quality in specialty tea is the finished tea leaf. The examination of the leaf tells many stories. With few exceptions, a well-processed tea leaf should be completely intact, unbroken, pristine, with wulongs being one of the exceptions. This element is the first to… // MORE
The Tea Industry and its Misuse of the Term “Quality Tea” There is no definition for specialty tea. The dictionary defines specialty as “ a product of a special kind or of special excellence”. The tea industry uses the word as a descriptor for tea that has no relationship to quality. The tea industry uses… // MORE
Assam is the tea-growing region that can best benefit from establishing quality standards. Known as the world’s largest tea producing region for its commodity tea, it may be hard to imagine that Assam is capable of making some of the best tea in the world.
Standards for excellence would give tea makers a goal to shoot for while giving buyers and consumers the tools to determine whether or not makers had reached that goal.
‘Specialty Tea.’ must be defined to establish value and give meaning to the term.
Harvesting & Picking Standards If there was ever a sign of how sophisticated the western tea-drinker has become, it’s the large number of technical questions we now receive from our customers. Wulong tea is frequently the subject of these questions, and so to help our customers, we’ve written a short guide to its harvesting seasons… // MORE
We’re honored to be included in Kevin’s quarterly box. The following press release explains it all. Tucson, Arizona (PRWEB) December 23, 2014 Kevin Rose is known as a Silicon Valley guru, venture capitalist and partner in Google Ventures. In 2009 he traveled with Seven Cups founder Austin Hodge to the rainforests of Yunnan in southwest… // MORE
Speciality Tea has never been defined nor have standards for quality ever been established. Now’s the time to do it.
A few weeks back, Austin clunked a pint glass down on my desk. The glass was loaded to its rim with steeping leaves – thick, stemmy, Yunnan tea tree leaves. He told me it was young sheng puer and he demanded I have a sip. I had an empty stomach, but as an employee I… // MORE
Lu’an Gua Pian – Punk Rock Green Tea While some sources allege that Lu’an Gua Pian green tea was designed for political elite, and once a favorite of PRC premiere Zhou Enlai, I can’t help but feel there is something seriously anti-establishment about this tea – both in terms of its flavor and the processes… // MORE
WuYi Cultivar #105 “Huang Guan Yin” | Shui Xian The following are excerpts taken from a collection of notes authored by Zhuping on April 22nd 2014 in Wuyishan. I picked out two sections of notes that focus on two Wuyi cultivars, one very well known and celebrated, and one widely used but rarely discussed. My own… // MORE
A Major Error In The Reporting of Longjing Prices and What the Real Prices Were in 2014. Every year there is much talk about the price of Longjing, 2014 being no exception. Most of the talk is hype, reporting the extraordinary prices that some Chinese businessman or government official has spent for Longjing. However, these… // MORE
Bai Ji Guan This is excerpt from a batch of Zhuping’s notes sent back from the Wuyi Mountains a few days ago. These notes are part of an effort to pair teas in our catalog with detailed pictures of their bush varieties. I thought they were an excellent explanation of not only a specific… // MORE
Doughnuts are the type of pastry that seem daunting, but are in fact fairly easy to make. They do take time, however; this is a recipe that is easiest when started the night before, because the separate components need time to rest in the refrigerator. Brioche is a buttery, slightly sweet yeast dough that yields… // MORE
Earl Grey Tea Origins Tea is the most commonly consumed beverage in the world, and in the western hemisphere, the majority of the tea enjoyed is black tea. Perhaps the most popular and recognizable variation is Earl Grey tea, a slightly smokey blend infused with the essence of bergamot orange rind, probably in an attempt to… // MORE
Rare and Elusive Yellow Tea: Now Less Rare (But Still Elusive) Years ago I had the good luck to hear a veteran tea maker give a lecture on processing techniques that bracket one category of tea from another. His talk passed through great detail on the chemical contours a tea leaf and how manipulating them… // MORE
Tea Drinking Habits of Ethnic Minorities in China A large part of launching our new website includes a brief (considering how intricate tea history is) scope through the history of Chinese tea. I’ve been lucky to be presented with the opportunity to sit down with our tea master and owner, Zhuping and receive a one… // MORE
